Executive Director, Berklee Valencia
María M. Iturriaga is the Executive Director of Berklee College of Music at its campus in Valencia, Spain, where she plays a leading role in the college’s global enrollment, marketing, admissions and career development strategy.
Iturriaga joined Berklee in 2008 and was at the forefront of establishing the Valencia campus, - being Berklee’s first full-time employee in Spain – for the creation of the college’s first international campus. Under her leadership the campus has doubled its graduate enrollment and has increased applications by threefold.
During her time at Berklee, she has also created the International Career Center to provide guidance for and help launch the global careers of Berklee’s first master’s degree students based at the campus, which has successfully achieved a rate of employability of 97% in the inaugural class.
María holds a master’s degree in performing arts administration from New York University, a bachelor of science degree in business administration from the Universidad Autónoma de Madrid, and a bachelor of music degree in piano performance from the Real Conservatorio Superior de Música in Madrid. Prior to that, María was educated in Spain, the U.K. and France.
María’s professional focus has been on strategic planning and business development in the cultural and entertainment industries. Prior to Berklee, she worked with AEA Consulting in New York, one of the world's leading arts, culture, and entertainment consulting firms, specialized in strategic, operational, and facilities planning. Working on an international level, she assisted clients such as the New York City Opera, Fundación Televisa, Museo del Barrio, the Victoria and Albert Museum, and the Hispanic Society of the Americas.
María has also worked in external affairs and as a music agent on projects in the U.S., U.K. and Spain, and on assignments for the Brooklyn Academy of Music and the New York City Center. She is a member of the Abram Wilson Foundation Advisory Board.